Marketing Technology Stack

Building digital infrastructure for a masterpiece - The Capitol Theatre

Building digital infrastructure for a masterpiece - The Capitol Theatre

Building Digital Infastructure

“When we reopened The Capitol at RMIT, we were starting from scratch - with zero audience base. I wanted to set up our communications strategically, with the best chance of growing an engaged and loyal audience across all channels. With Tiani’s steadfast guidance we did just that - we were able to put the right digital infrastructure in place, and then manage - and grow - it with a small team and a modest budget. Tiani has also helped us navigate endless digital pivots through Covid lockdowns both creatively and successfully, and I consider her one of my trusted advisors.”
Ghita Loebenstein, Program Manager, The Capitol - RMIT University

In the most challenging of circumstances, The Capitol Theatre was reopened and swiftly closed again several times in the two years since we’ve been working together. Pivoting on a dime from live to digital and back again was something we all had to become used to. Together, with the exceptional programming team and a stunning venue to work with, we managed to build a loyal audience of thousands who tune in regularly to the fortnightly love letter in their inboxes, purchase tickets and stream exclusive online content.

A Masterpiece



“Fellini once said something about cinemas being the dream we dream with our eyes open.”


Our Theatre is one of the world’s most iconic cinemas, possessing all the charm, hypnotic charisma and commanding authority that Fellini had thought was lost from the cinema-going experience.

We’re putting the theatre back in the theatre and the spectacle back into the cinema-going experience.

The Capitol was originally built in 1924 by celebrated architects Marion Mahony Griffin and Walter Burley Griffin. The Chicago-Gothic-style theatre, then known as the ‘Capitol Theatre’, is considered their greatest interior design work.